Friday, February 18, 2011

Is sumo sexy enough to sell cars?


I'm a bit mind-boggled by the decision of Subaru's Canadian operation to use Sumo wrestlers in 'sexy' poses to sell the 2011-model Forester SUV. Here's their advertisement.







I can't help recalling the famous 'Where's The Beef?' advertisement (which you can see on YouTube, if you missed it). This advertisement's less about 'beef' and more about 'beefcake', I guess . . . and you'll have no trouble finding the lard!





Peter

5 comments:

The Lost Goat said...

Well, it's memorable ....

Tim D said...

It reminds me of the soccer Pepsi commercial.

Tim D

John Peddie (Toronto) said...

You're mind-boggled?

I'm just plain revolted, and I have to watch these stupid things.

They try to create some sort of Oriental mystique for their cars by showing half-naked fat guys?

Anonymous said...

It's better than those ads for the high-dollar executive employment company. Which is damning with faint praise, I assure you.

LittleRed1

Anonymous said...

I think it's one of the funnier things I've seen lately! Maybe they're trying to say that if one of these over-sized guys can lounge around on the hood without denting (or collapsing) it, they've making a sturdy/solid product? And if you can get a sumo wrestler AND two kids in the back seat, there's enough room for the family?